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English
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Turn your data into a roadmap to success!
This book is a practical and accessible guide to understanding and implementing the Balanced Scorecard, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Evaluate company performance and management efficiency
• Focus on all perspectives of the business at once
• Successfully apply the Balanced Scorecard to your business
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Series
Language
English
Description
The key to portfolio management!
This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Analyze the activities in your business portfolio and identify the role they play in the business as a whole
• Sort these activities into the four categories of the matrix: stars, question marks, cash cows...
Author
Series
Language
English
Description
Measure and improve your company's performance
This book is a practical and accessible guide to understanding and implementing benchmarking, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the different types of benchmarking and choose the best one for your company
• Catch up with the competition by comparing their processes to your own and identifying the best practices
• Use...
Author
Series
Language
English
Description
Innovate your way to success and push your business to the next level!
This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Distinguish between the two different types of markets: 'red oceans' and 'blue oceans'
• Use innovation to create your own market, where the opportunities for growth...
Author
Series
Language
English
Description
Plan your way to business success
This book is a practical and accessible guide to understanding and creating a business plan checklist, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the 9 key steps you must follow when creating any business plan and what each step involves
• Use your business plan to guide your new business or products, predict turnover and anticipate future...
Author
Series
Language
English
Description
Make smart investment decisions to build a strong portfolio
This book is a practical and accessible guide to understanding and implementing the capital asset pricing model, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the uses of the capital asset pricing model and how you can apply it to your own portfolio
• Analyze the components of your current portfolio and its level...
Author
Series
Language
English
Description
The fundamental stages behind every product
This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline
• Learn how to make the right decisions according to...
Author
Series
Language
English
Description
Attract more customers and boost your sales!
This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the different types of free offers given to customers and how they can be beneficial to a business
• Implement the freemium business model into your business to grow your customer base
•...
Author
Series
Language
English
Description
The art of thinking strategically
This book is a practical and accessible guide to understanding and implementing game theory, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Quickly master the concept of strategic behavior and interactive decisions
• Anticipate the actions of your opponents to react accordingly and maximize gains
• Find the key to cooperating in order to reach collective...
Author
Series
Language
English
Description
Influence customer perceptions and make your advertising more memorable!
This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain
• Learn how you can use this theory as a psychology-based...
Author
Series
Language
English
Description
Anticipate crises and adapt to a changing business world
This book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and collaboration.
• Recognize the crises that...
Author
Series
Language
English
Description
Understand Kaizen in no time! Find out everything you need to know about this innovative concept with this practical and accessible guide.
In an increasingly competitive business world, companies must strive to constantly do better by boosting their productivity, optimising the quality of their products and services and eliminating waste and inefficiency. Kaizen, which was developed by the Japanese engineer Taiichi Ohno, widely considered to be the...
Author
Series
Language
English
Description
Anticipate and solve problems within your business.
This book is a practical and accessible guide to understanding and implementing the Ishikawa diagram, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Recognize the benefits of using the Ishikawa diagram for problem-solving and project management
• Clearly identify the root causes of a problem through brainstorming session and categorizing...
Author
Series
Language
English
Description
Understand the fundamentals of economic productivity
This book is a practical and accessible guide to understanding diminishing returns, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the theory of diminishing returns and the effects caused by changes in the production process
• Analyze the recent interpretations and developments of the theory, and how they can be applied to the...
Author
Series
Language
English
Description
Find your niche and future-proof your business!
This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization
• Identify the products in your portfolio that...
Author
Series
Language
English
Description
Get the best out of your employees!
This book is a practical and accessible guide to understanding and implementing Management by Objectives, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Work with employees to set clear objectives
• Motivate your employees to reach their objectives
• Boost performance and employee satisfaction in your company
ABOUT 50MINUTES.COM Management & Marketing
50MINUTES.COM...
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Series
Language
English
Description
Master the 4 Ps of marketing
This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Launch a new product or test an existing marketing strategy
• Understand the 4 Ps of the marketing mix and use them to attract your target market
• Analyze case studies of well-known companies to see how the...
Author
Series
Language
English
Description
Understand the true foundations of human motivation. This book is a practical and accessible guide to understanding and implementing Maslow's Hierarchy of Needs, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the five different levels of needs experienced by all humans
• Adapt your marketing strategies to satisfy as many of those needs as possible
• Turn your target market into...
Author
Series
Language
English
Description
Boost business performance, prepare for change and implement effective strategies
This book is a practical and accessible guide to understanding and implementing the McKinsey 7S framework, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the 7 aspects of this dynamic model
• Realize how these aspects are interconnected and the impact this has on your business
• Use the 7S framework...
Author
Series
Language
English
Description
Understand Michael Porter's value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide.
The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services,...
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