The highly anticipated film version of the phenomenally bestselling book about incentives-based thinking by renowned economists Steven Levitt and Stephen Dubner. Like the book, the film examines human behavior with provocative and sometimes hilarious case studies, bringing together a dream team of filmmakers responsible for some of the most acclaimed and entertaining documentaries in recent years.

"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls

In a searing parody of American television, it takes a humorous look at how race, ratings and the pursuit of power lead to a network executive's stunning rise and tragic downfall.