Branding. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex...

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning-note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable...

Please note: This is a companion version & not the original book. Book Preview: #1 The Law of Esprit is the first law of wellness. It states that what we wish and expect governs the response we get. We want as much satisfaction, creativity, and wisdom as possible, and this brings us joy. #2 Esprit is the first law of Wellness. It is the recognition that joy in life, not length of life, is the marker by which all wellness is measured. It is found...

Please note: This is a companion version & not the original book. Book Preview: #1 The power of a brand is inversely proportional to its scope. When you put your brand name on everything, that name loses its power. The emphasis in most companies is on the short term, but line extension, megabranding, and variable pricing are being used to milk brands rather than build them. #2 The masterbrand, superbrand, and megabrand concepts are often used to...

Three months after leaving Yale, Kyle McAvoy becomes an associate at the largest law firm in the world, where, in addition to practicing law, he is expected to lie, steal, and take part in a scheme that could send him to prison, if not get him killed

"In this powerful and uplifting novel from #1 New York Times bestselling author Debbie Macomber, a mother and her daughter-in-law bravely leave their troubled marriages and face the challenge of starting over. Leaning on each other, Nichole and Leanne discover that their inner strength and capacity for love are greater than they ever imagined. When Nichole discovers that her husband, Jake, has been unfaithful, the illusion of her perfect life is...