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Author
Pub. Date
2020.
Language
English
Formats
Description
Myth: Change is hard. Reality: Changecan beeasy if you know the simple steps of Behavior Design. Myth: It's all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ FOGG is here to change your life--and revolutionize how we think about human behavior. Based on twenty years of research...
Author
Pub. Date
eac
Language
English
Description
"Habits are the invisible architecture of our lives. Rubin provides an analytical and scientific framework from which to understand these habits--as well as change them for good. Infused with her compelling voice and funny stories, she illustrates the core principles of habit formation with dozens of strategies that she uses herself and tests out on others. Rubin provides tools to help readers better understand themselves, and presents a clear, practical...
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