Jay Aaseng
Author
Language
English
Description
What is a trust signal?
Let's say you're interested in a book you aren't familiar with-this book, for example.
Before you buy it, you wonder, "Can I trust this author?" Can you trust that their book will be worth your money and your time?
The author, in turn, tries to prove their trustworthiness in a number of ways:
• An accomplished and relevant biography
• Glowing praise from well-known people on the cover
• Five-star reviews on Amazon
•...